ABOUT ME

I’m both Australian and American, born in the USA, raised in Sydney. I left for New York in 2007 with no job and no clue what I really wanted to do.

I found advertising. More specifically, the digital/physical, product/service/brand side of it that’s hard to define but you know it when you see it. The work that doesn’t need to chase you down because you want to get involved.

I started with BBDO’s digital arm, Atmosphere, helping Emirates go global. From there I joined R/GA and found a place that thought the way I did about work. Somehow, I made my way onto the Nike account and created some of the best work of my career, with the best people in the industry.

After 18 years, it was time to go back to family and friends in Australia. I’m learning how my hometown has changed and looking for my next best work, team and challenge.

RESUMé

2022 - 2024
EXECUTIVE CREATIVE DIRECTOR / R/GA

  • Led the R/GA Nike creative team across North America, LATAM and Australia into an era of change for the brand.

  • Through two World Cups and an upcoming Olympics we created experiences (Footballverse), stories (Reimagine Victory) and strategies to engage young audiences .

  • Won Jordan Brand as a retained client.

  • Won the Cannes Lions global Working With Cancer competition, with an idea that utilizes LLMs to help people with cancer thrive at work.

2020 - 2022
GROUP CREATIVE DIRECTOR / R/GA

  • Led the copy discipline for Nike at R/GA and created and led work across retail, O2O and digital, as well as beautifully realized athlete storytelling for social.

  • Helped Nike define, brand and activate Membership as a core tenet of the brand.

  • Helped brand and launch Sustainability services for the brand with Move to Zero filmmaking and digital engagement.

  • Built a Portland-centered but global team of creatives to serve a brand that’s at the center of the cultural conversation.

  • Built a tight-knit, culturally connected, global, multidisciplinary creative team across four timezones that serves Nike and Jordan 24/7.

2016 - 2020
CREATIVE DIRECTOR / R/GA

  • Developed the in-car experience and brand for Zync, an immersive vehicle entertainment startup.

  • Nike.com, Nike By You, Membership, Sustainability and Retail Services for Nike.

  • Created branding, scripts and tone of voice for Google Experts.

  • Worked with R/GA Ventures brands to develop verbal design foundations and branding for startups, including Owlet and PetPlate.

2010 - 2016
SENIOR COPYWRITER + ACD / R/GA

  • Nike.com, NIKEiD, NFL Store and e-commerce strategy for Nike.

  • Conceived and built the pilot for Sneakerlab, a pilot collab marketplace for Nike.

  • Branding for Amazon’s pilot healthcare service, Amazon Health.

  • Content, verbal design, concepts for Walmart and Walmart.com.

  • Developed Walmart’s Fighting Hunger national campaign.

2007 - 2010
COPUYWRITER / ATMOSPHERE BBDO + ATMOSPHERE PROXIMITY

  • Content strategy, content, taxonomy and booking flow for Emirates.com.

  • Content strategy, content, taxonomy and booking flow for Starwood Hotels’ Luxurycollection.com.

  • Also worked with Frito-Lay, Citi, Johnson & Johnson, and on countless pitches.

BEFORE 2007
DIGITAL CONTENT PRODUCER / Austereo + pacific magazines + network seven

  • Developed and populated digital properties for magazines, radio programs and television shows such as Home & Away.

EDUCATION
B.A. Communications / University of technology, sydney

  • Journalism, digital, film and sound.

HSC / SYDNEY GRAMMAR SCHOOL

  • History, English, Maths, Physics.